Lash Studio: Mascara & Brow Brush Innovation & Development Centres

Keep lashes long & standards high...

HCP’s Lash Studios provide interactive and collaborative environments for customers to work with HCP’s mascara experts to achieve the perfect application performance for product launches.

Achieve impressive results with unique and customisable designs, plus cutting-edge technologies; delivered by industry experts in developing and matching revolutionary moulded and fibre mascara applicators for on-trend formulas.

Aligning internal design resources with shared engineering, brush and packaging knowledge, the regional centres foster a creative process for delivering a targeted brush application, with the unique unified approach significantly reducing development cycle time.

Supporting global customers...

Located in New Hampshire, USA; Shanghai, China and at the SIMP HQ in Paris, France, the centres bring together over 40 years of twisted-wire brush making knowledge and expertise, as well as state-of-the-art micro-injection moulded brush ingenuity.

Combining fibre and plastic applicator expertise with HCP full pack manufacturing and decoration capability in Asia, North America and Europe, HCP provides a compelling proposition for full mascara pack development, production and regional supply.

Contact HCP’s mascara team to kick-start your project with leaders in the innovation, development and manufacture of best-selling mascara launches.

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