Creative Solutions

New product design and creativity form integral elements of HCP’s approach to growth and business development.

Utilising both internal and external creative design facilities, HCP are able to offer a unique approach to new bespoke product development and to customisation possibilities for standard components.

HCP offer customers the capability to consider new product ideas by providing initial sketched concepts, high resolution 2-D images and accurate 3-D functional models, ensuring the suitability of any new product design.

This service is supported by HCP’s in house tool making, colour matching, finishing and decorating facilities, all of which can be used to provide early samples for ‘proof of principle’ validation, line trials, consumer tests and marketing/brand approval.

HCP’s turnkey approach to design and creativity ensures new products, or realisations of HCP’s standard components can be achieved quickly, accurately and cost effectively.



HCP Gelology Finishing

Time to get creative. Gel Tops are a new and exciting way...more

Tasty Design Ideas from HCP

Luscious new lip tips inspired by food. Following the...more

Super Volume 'Full Lash' Mascara

This new innovation creates a dramatic ‘Full Lash’...more

Colour Matching on Magnum Lipstick

Magnum lipstick fulfils the need for a premium metal...more

Trends for Spring/Summer 2019

HCP showcase standard components decorated to match the latest Trend prediction.

To see past Trends from previous seasons please click here



Check out the HCP Mag to see HCP’s global packaging creations that have launched in the market. Plus news on standards and finishing, designed for the latest seasonal Trend. View HCP Mag.

A proven track record of design and innovation through new HCP standards and custom products launched with well known global brand names.
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