Playful, bright, and joyfully expressive — Whimsy turns beauty packaging into a tactile celebration of personality. Through colourful, glossy, and interactive top-plate effects, HCP creates components that invite touch, experimentation, and fun.
Combining expert decoration with adaptable formats, this trend supports a new wave of feel-good beauty — bold, inclusive, and impossible to ignore.
A celebration of joyful self-expression, ‘Whimsy’ brings a playful, mood-boosting quality to beauty.
Inflated shapes, quilted textures, and jelly-like gloss finishes create a sense of fun and tactility, while bold, bubbly fonts and interactive elements invite creativity.
A fusion of cute, kitsch, and contemporary design, this trend is all about positivity, inclusivity, and the art of making beauty truly personal.
Top-Plate: Padded pink glitter + 3D badge
Cover & Base: White moulded + water-based matt spray
Top-Plate: Quilted PU + 3D badge
Cover & Base: Black moulded
Top-Plate: Multi-colour quartz effect + multi-layer digitally printed logo
Cover & Base: White moulded + water-based matt spray
HCP is a leader in trend-driven finishes and decoration, offering adaptable techniques across both stock and custom beauty packaging solutions.
Decorative top-plates showcased on the HCP stock Radii Round Pressed Powder (23J-PET)
- All PET construction (base, cover, insert & domed top-plate)
- Well Dimensions: Ø59 x H: 5.3mm
