EcoWood Mascara Brushes

Sustainable material innovation for high-performance mascara application

For an eco-friendly beauty solution that is kind to lashes and the planet, HCP introduces an exclusive and innovative new material suitable for moulded mascara brushes: EcoWood.

Totally sustainable and sensitive to the environment, EcoWood is a fully certified, fossil and toxic-free, bio-based alternative to traditional materials. With more than 15 years of research and 2 years of factory testing, EcoWood is fully industrialised and ready to change the face of beauty.

HCP currently offer ‘EcoWood Hard’ – best suited to comb-style moulded mascara brushes. Further development is in progress to develop a more elastomeric grade of EcoWood to improve memory and flexibility for all styles of moulded mascara applicator.

Return to Sustainable Cosmetic Packaging