Colorkey – Uninterruptable Power Mascara

A great example of HCP's industry-leading mould making & state-of-the-art manufacture of custom beauty packaging.

A slender & stylish metallic custom pack with a complex twisted cap design...

Founded in 2018, Colorkey is a fast growing example of a new generation of beauty brands in the domestic Chinese market.

Already with a good reputation in Asia, Colorkey products are renowned for their quality in terms of shades and efficacy.

The slogan “Dare to be different” underpins Colorkey’s ethos with a target market of young, fashionable women.

The brand puts a strong focus on housing their products in directional and eye-catching packaging; a directive HCP is perfectly placed to support.

This slender and stylish metallic custom pack has a complex twisted cap design that requires a special ‘split mould’ to achieve the unique, fluid shape. This highlights HCP’s industry-leading capabilities for in house mould making and state-of-the-art manufacturing.

Colorkey describe this mascara as giving lashes a distinctive look with a non-smudge and nourishing formula that achieves long-lasting results. HCP offer an extensive portfolio of fibre and moulded mascara brushes that can be optimised and customised to fit the brand’s chosen formula; supported by expert teams in global Lash Studios.

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