Founded in 2018, Colorkey is a fast growing example of a new generation of beauty brands in the domestic Chinese market.
Already with a good reputation in Asia, Colorkey products are renowned for their quality in terms of shades and efficacy.
The slogan “Dare to be different” underpins Colorkey’s ethos with a target market of young, fashionable women.
The brand puts a strong focus on housing their products in directional and eye-catching packaging; a directive HCP is perfectly placed to support.
This slender and stylish metallic custom pack has a complex twisted cap design that requires a special ‘split mould’ to achieve the unique, fluid shape. This highlights HCP’s industry-leading capabilities for in house mould making and state-of-the-art manufacturing.
Colorkey describe this mascara as giving lashes a distinctive look with a non-smudge and nourishing formula that achieves long-lasting results. HCP offer an extensive portfolio of fibre and moulded mascara brushes that can be optimised and customised to fit the brand’s chosen formula; supported by expert teams in global Lash Studios.