Named after the French for ‘spirit’ or ‘essence’, Japanese brand Esprique (Kosé) represents feminine elegance, vibrant shine and a contemporary Zeitgeist. The products are ideal for the modern women who wishes to put their ‘best face’ forward each day, but need a daily beauty regime that fits into their busy lives. Esprique offers active women who are short on time an approach to creating their make-up looks more flexibly and freely.
Esprique’s 5-in-1 Liquid Compact BB Foundation is both fun and effective; simply press the button to dispense the foundation in a clean, hygienic method. The product is housed in a custom compact from HCP with a decorative ridged cover in a metallic pink finish.
Branding is added by creating the impression of a ‘plaque’ within
the mould; enhanced with silver hotfoil and a screen print logo. A full size mirror in the cover aids application on the go; a factor intrinsic to the brand’s philosophy.
The base and insert are moulded in complementary tones of pale pink, with a subtle pearl effect to the insert.