Esprique – Liquid Compact BB Foundation

“Creates poreless, pure skin that lasts all day long.”

Named after the French for ‘spirit’ or ‘essence’, Japanese brand Esprique (Kosé) represents feminine elegance, vibrant shine and a contemporary Zeitgeist. The products are ideal for the modern women who wishes to put their ‘best face’ forward each day, but need a daily beauty regime that fits into their busy lives. Esprique offers active women who are short on time an approach to creating their make-up looks more flexibly and freely.

Esprique’s 5-in-1 Liquid Compact BB Foundation is both fun and effective; simply press the button to dispense the foundation in a clean, hygienic method. The product is housed in a custom compact from HCP with a decorative ridged cover in a metallic pink finish.

Branding is added by creating the impression of a ‘plaque’ within

the mould; enhanced with silver hotfoil and a screen print logo. A full size mirror in the cover aids application on the go; a factor intrinsic to the brand’s philosophy.

The base and insert are moulded in complementary tones of pale pink, with a subtle pearl effect to the insert.