Beauty brand Happi!mess strive to develop products that are high-quality, affordable and suitable for all skin types, including sensitive complexions. Their belief is that everyone should be able to access skin-benefiting products that never sacrifice on quality.
Their first skincare launch is a ‘Cup Of Cleansing Balm’: a refillable, all-in-one make-up remover and cleanser that instantly melts away make-up for a silky smooth, hydrated complexion. This gentle cleanser is suitable for all skin types and has a lightweight and sorbet-like texture.
REDUCE: The refill packaging format reduces the amount of plastic waste created: the durable outer packaging is retained as the refillable inner pod is replaced – again and again. Additionally, the PP rechargeable inner pod and ABS cap are offered in PCR resins for a significant reduction in virgin materials.
REUSE: The brand further highlights the reduction in plastic by recommending the consumer change out the 100% recyclable refill pod via a convenient subscription plan; reusing the outer jar and cap each time. Simply click, pull out and place a new cup in. For Happi!mess, the outer jar displays a contemporary yet premium thick-walled aesthetic; enhanced with matt spray for a frosted effect, decorated with simple screen printed artwork.
RECYCLE: Easily disassembled, the outer jar is optimised in highly-recyclable PET material, while the consumer can simply rinse their empty PP inner pod and put it in their household plastic recycling.