Magnificent Minis

HCP invests in craze for miniature packaging

With the allure of minis growing steadily, HCP have invested in new shapes and styles that have the same packaging appeal as their full-sized counterparts but with the added ‘cute factor’!

Whether a brand is launching a limited edition or seasonal gift range that cherry picks the hot hit of the moment, or simply tapping into the consumer demand for sample-size or travel cosmetics, mini packs are firmly part of the HCP offering.

HCP’s miniature stock packs offer equal decoration capabilities as the full-sized versions so a brand can maintain their aesthetic vision and present packs that may be diminutive in size, but are certainly not diminutive in decoration.