Mascara Masterpieces

Custom engineering for lashes

Mascara is a category where the partnership of aesthetics and functionality is essential to a product’s success; ticking all the boxes for a highly marketable brush along with achieving the desired lash look is integral.

Contact HCP's mascara experts

SIMP’s innovative micro-precision plastic mascara brushes combine intricate construction with many customisable features such as material, colour, accessories and variations of the overall design.

With customisation a hot topic across the industry, SIMP’s experts work with beauty brands to finely tune their chosen mascara brush to optimise performance, compatibility with formula and colour-match to achieve their brand vision.