Driven by consumer demand for easy-to-blend, natural-looking colour, the ‘LUMI Le Liquid Blush‘ is a buildable lightweight liquid blush with intense colour payoff. Perfect for creating a radiant flush suitable for all skin types.
This new blush not only provides ample capacity, but is paired with a large flocked applicator to add a sensorial feel to the application process.
To enhance the user experience, L’Oréal Paris have selected the HCP stock 15mm Jumbo Lip Gloss to package their ‘LUMI Le Liquid Blush’, decorated with a luxurious rose gold metallic cap and graphics.
The pack offers:
The ‘LUMI Le Liquid Blush’ creates a radiant pop of colour with buildable pigments and weightless feel. Thanks to the jumbo doefoot flocked applicator, applying the blush is simple and satisfying:
HCP’s ‘Application Futures’ team are on hand to offer guidance on the synergy between applicator, wiper, pack and formula to ensure optimal application for different textures.
This collaboration between L’Oréal Paris and HCP Packaging underscores the value of pairing high-performance formulation with packaging that ensures precise application. The result a liquid blush product that’s not only visually striking but also highly functional, meeting the demands of today’s beauty enthusiasts.