Marie Dalgar, founded by the visionary Masa Cui, is redefining beauty for the modern Chinese woman. With a deep understanding of the unique needs of Asian lashes, the brand has established itself as a leader in mascara innovation – offering high-performance formulas that deliver bold results.
Driven by a passion for artistry and disruptive design, Marie Dalgar continues to challenge conventional beauty standards, setting new benchmarks for performance, design, and product experience in China’s competitive beauty market.
HCP is proud to support Marie Dalgar in bringing the ‘Black Sand Long-Lasting Mascara’ to life—an exceptional product that fuses formula innovation, custom brush design, and premium packaging.
This high-impact mascara mimics the effect of eyelash grafting, delivering intense length, volume, and durability. The formula offers smudge-proof, long-lasting wear, designed for effortless, all-day confidence.
At the heart of the mascara’s performance is the ‘Infiniti brush’, developed by HCP-SIMP using advanced precision-moulding technology. With a curved profile that hugs the lash line, the brush ensures maximum contact with each lash, enhancing lift and coverage from root to tip.
The patented reflected arch structure allows for targeted application, reaching even the shortest lashes for a seamless, clump-free finish.
Paired with a fibre-enriched formula, the brush delivers dramatic length, bold definition, and voluminous lift. Its carefully engineered bristle design ensures optimal product loading, while preventing clumps and enhancing lash separation and curl.
The mascara is housed in sleek, custom-designed packaging, with a distinctive cap profile that embodies Marie Dalgar’s trend-forward aesthetic. This unique design reflects the brand’s commitment to modern artistry, blending function with visual impact.
This collaboration between HCP and Marie Dalgar demonstrates the power of partnership in creating next-generation beauty products. From formulation to packaging, every element of the ‘Black Sand Long-Lasting Mascara’ is crafted to deliver elevated performance and a standout consumer experience.