Maybelline – ‘Lifter Gloss’ Hydrating Lip Gloss with Hyaluronic Acid

Raising the bar for lip colour and care with custom packaging by HCP.

Nourish lips with high gloss, plumping results...

‘Lifter Gloss’ leads the way in the growing trend for nourishing, high gloss lip products. The plumping formula is blended with hyaluronic acid to visibly smooth lip texture, leaving lips looking fuller for longer.

With a non-sticky feel that glides effortlessly onto lips, consumers can say goodbye to tacky and hello to hydrated, glossy lips.

Available in a wide selection of flattering shades, including a new collection of bronzed hues inspired by golden hour, incorporating sun-kissed pigments that radiate a warm, glowing shine.

The packaging...

Manufactured in HCP Germany, this fully-custom sharp square pack features a nude glossy cap and thick-walled bottle each debossed with statement typography for high-impact, contemporary styling.

The clear bottle ensures effective shade ID and provides a luxurious glass-like appearance to an everyday staple. The design incorporates an expansion chamber in the neck of the bottle to conceal the product’s fill line, negating the need for a cheaterband.

Custom lip gloss packaging manufactured by HCP for Maybelline Lifter Gloss
Custom lip gloss packaging manufactured by HCP for Maybelline Lifter Gloss

The specialised custom jumbo doefoot flocked applicator accurately contours the lips, generously loading product with just a single sweep of delicate colour.

Apply the gloss with the XL applicator in the centre of the upper lip and follow the contours of the mouth, then glide the lip gloss across the entire bottom lip.