The ‘Teddy Tint’ Liquid Lip Tint from Maybelline’s SuperStay range makes a statement with its bold, custom-designed packaging.
A perfect fusion of playful design and functional innovation, the thick-walled, injection-moulded bottle features a tinted finish and an eye-catching expansion chamber, enhanced with a matte spray coating for a modern, soft-touch look.
The coordinating thin-walled opaque cap completes the design, reflecting a seamless aesthetic that captures attention both on-shelf and on social media.
To meet the demands of a multi-shade, high-volume launch, the ‘Teddy Tint’ was manufactured across HCP’s global sites in China and Mexico. Leveraging semi-automatic assembly, HCP ensured efficient, scalable production while maintaining quality and colour accuracy across 20+ precisely shade-matched SKUs.
HCP’s advanced packaging techniques shine in this project. Key features include:
Sonic welding of the shoulder-neck to the bottle for a secure and refined finish
Cinched rod construction, preserving the memory-retention of the NBR wiper, ensuring consistent product delivery and cleanliness
These solutions demonstrate HCP’s commitment to delivering trend-forward, high-performance packaging.
To complement the high-impact packaging, Maybelline selected a plush, flocked doe-foot applicator. Ideal for applying the long-wearing matte tint to lips or cheeks, this classic format offers precision, comfort, and control—making application effortless and intuitive for consumers.