Meet ‘SuperStay Vinyl Ink Longwear Liquid Lipcolor’; for no-budge vinyl colour. Transfer resistant for up to 16 hours, this long-wear lipstick’s colour lock formula defies smudging and transfer, whilst maintaining an instant shine finish.
The packaging is designed to give as much impact as the formula! Housed in a fully custom HCP pack, the cap and bottle feature dramatic embossed typography wrapping around the bold and angular profile. The outer bottle and cap are accurately colour-matched in 15 vivid shades from poppy brights to perfect everyday neutrals.
The design incorporates a specialised agitator inside that effectively mixes the product for a ‘shake and swipe’ application. The precision flocked applicator enables accurate definition of the lip contours plus smooth and even coverage of the highly pigmented formula.