Milani – The Waterproof One

A mascara so fearless, it needs no introduction!

With up to 24 hours’ of wear, ‘The Waterproof One Mascara’ by US brand Milani is seriously life-proof – rain, shine or cry. Its blackest black smudge-free formula with waterproof polymers works to lengthen and volumise each individual lash to take on whatever the day has in store.

The HCP stock 13mm Standard/Trade Size Waterproof Mascara (63U | OFC: 12.7ml) has been given a bold look with a black glossy cap and ocean-blue moulded bottle. An oversized placement of the Milani logo adorns the bottle in shiny gold foil, with the product name on the opposite side.

The custom twisted-wire brush, manufactured in HCP’s USA facility in Hinsdale, has a cone-shaped profile with a precision tip that coats every lash to instantly volumise, lengthen and lift. Enhanced with Jojoba Oil and Vitamin B5 to nourish and condition lashes, the formula is vegan and cruelty-free.