On the 22nd January 2018, it was announced that HCP Packaging Group held an official ground-breaking ceremony to celebrate the start of construction of the planned initial phase of a manufacturing expansion project at its Rusi site in Bechhofen, in the district of Ansbach, Bavaria, Germany.

Part of a multi-year, multi-phase expansion investment, the event was attended by the Deputy County Commissioner of Ansbach, Mr Stefan Horndasch, regional and local dignitaries including the Mayor Mr Helmut Schnotz, the Rusi sales and operations teams, along with senior representatives of HCP’s global management team from France, UK and China.

Mr Klaus Sindel, whose family founded the company in 1976, opened the proceedings by welcoming the visitors and thanking the Rusi team for their commitment to an ongoing legacy of excellent customer service. The expansion programme involves the addition of two new production buildings on the existing Rusi site, installation of new equipment for injection moulding and decoration of cosmetics packaging, which will increase the existing annual manufacturing capacity by over 60%.

Expected to be fully operational by October 2018, this investment demonstrates HCP’s long-term commitment to make Rusi Germany the hub of its European manufacturing platform for the long-term, bringing additional employment opportunities to the region.

This strategic growth investment is a further move to better support our customers’ regional sourcing objectives in Europe.

With the acquisition of Rusi combined with the innovative capability for high-precision micro-injected components by Paris-based SIMP (acquired by HCP in 2016) coupled with strong mascara expertise in North America and China, HCP can now offer very compelling full-pack mascara solutions fully made in Europe.

The lead architect outlined the building plan and the steps involved in the detailed construction project which will incorporate the very latest German energy-efficient technologies. HCP’s CEO Mr Eddy Wu highlighted that this – and subsequent planned investments at Rusi – further demonstrates HCP’s commitment to regional manufacturing of a very significant share of the company’s products sold in Europe.

L-R: Eddy Wu, President & CEO HCP Group; Carlos Aquino, Co-MD HCP-Rusi; Jackie Mantle, Managing Director HCP UK; Eric Firmin, President HCP France; Klaus Sindel, President HCP-Rusi

About Rusi

Rusi is the one of the leading European companies in the cosmetic packaging industry. Acquired by HCP in August 2017, Rusi develops, produces and markets complete cosmetic packaging for mascara, lip gloss, and eyeliner, among other lines. The company’s headquarters and production site is located at Bechhofen (near Nuremberg), where there is a unique heritage in the segment of brush manufacturing. For this reason, Rusi has decades-long expertise in the production of different mascara brushes as well as, for example, brushes for make-up, eye shadow, blusher, etc. Rusi’s product range extends to lipsticks, powder puffs, foam applicators, application systems for cosmetic pencils, eyebrow brush combs, and cream spatulas.