Located in HCP’s Hinsdale facility, the newly constructed ‘Mascara and Brow Brush Innovation and Development Centre’ provides an interactive and collaborative environment for customers to achieve the perfect application.

The centre brings together over 40 years of twisted-wire brush making knowledge and expertise, as well as state-of-the-art micro-injection moulded brush ingenuity.

Aligning HCP’s internal design resources and shared engineering brush and package knowledge, the centre fosters a creative process for delivering a targeted brush application, with the unified approach significantly reducing development cycle time.

HCP work closely with global fillers to expertly match mascara pack technologies with formulas to achieve targeted performance results and expedite the development of new mascara launches.