In collaboration with Nykaa, India’s largest omnichannel beauty destination, ‘Masaba by NYKAA’ is Indian fashion designer Masaba Gupta’s first ever beauty collection; marrying her brilliant print sensibility with Nykaa’s expertise in colour cosmetics. HCP have supplied the stock full-size Paper Lipstick (598)* in 12 variations; an ideal choice to showcase the vibrant, eclectic designs and coordinating bullet shades that have been specially curated for the Indian skintone and the millennial consumer.
The flush fit Paper Lipstick uses HCP’s super smooth full-size lipstick mechanism with a highly effective chamfered collar that helps to prevent fraying of the cap during repeated use. For Nykaa, the A-shell has been anodised throughout the range in shiny gold to add a touch of opulence to this fun collection.
The Paper Lipstick can also now be supplied with HCP’s ‘Freedom mechanism’; a POM and lubricant-free design that offers a smooth and controlled swivel torque, compliant with REACH directives. The 12.7mm clear PETG cup (6, 8 or 12 ribs) is available with an aluminium shell or plastic sleeve mechanism.