Leading allergist Dr. Frank Crandall founded Physicians Formula in 1937 as an expression of love for his wife Edith, to create make-up that wouldn’t aggravate her sensitive skin. Every product is carefully crafted and tested to ensure they are hypoallergenic, safe for sensitive skin and eyes.
The recently launched ‘Brow Last’ gel is a longwearing, water-resistant, transfer-proof, smudge-proof, budge-proof brow transformer with brow-enhancing ingredients. The innovative HCP custom double-ended pack includes an angled tip brush to create hair-like strokes to shape, fill and define brows.
The small oval shaped fibre brush is ideal to soften, evenly distribute and blend product for a natural result. The cleverly designed silver foil artwork on the clear moulded bottle reveals the formula within for a fun interpretation of shade ID.