Shiseido – Visible Feels Invisible

‘Visible Feels Invisible', a collection of lightweight textures that make an impactful statement with bold colours.

Shiseido’s latest collection of make-up realises weightless yet lasting finishes that make a statement through boldly coloured formulas and minimalist packaging. Delicate lightweight textures are perfectly paired with slim profiled packaging that embodies a modern Japanese aesthetic, accented with a simplistic yet impactful lacquered red line.

LacquerInk LipShine has a premium thick-walled PET bottle for elegant shade ID. The complementary matte black cap features an innovative decoration technique to achieve a chic red stripe on the vertical radius, completed with the white logo and black aluminium collar. The flocked applicator hugs the contours of the lips.

HCP also supplied a custom cap featured on the Minimalist WhippedPowder Blush and Aura Dew. The matte black cap is decorated with a vibrant red stripe and the brand’s logo in crisp white. Cover discs were created for the pack; a flat white design and a second clear domed version.