The rise of minimalism has undoubtedly fuelled the demand for a more stripped-back beauty packaging aesthetic. The Chinese brand Tańg Rouge is a prime example of this understated luxury.
HCP have supplied packaging for their stunning ‘Silky Lasting’ collection, comprised of three thick-walled custom items; a 30ml jar, compact and full-size lipstick.
The collection displays intricate porcelain-inspired aesthetics, with the white inner parts appearing to float within a bi-injected, crystal-clear PMMA block.
The dramatic and architectural series juxtaposes delicate organic forms with geometric reflective shapes.
For a final indicator of luxury, a rose gold aluminium top-plate completes each pack, debossed with a simple monogram.