Tang Rouge – The Silky Collection

Impactful yet minimalist beauty packaging combining intricate features & geometric reflective shapes.

Custom packaging, characterised by clean lines & intricate layered details...

The rise of minimalism has undoubtedly fuelled the demand for a more stripped-back beauty packaging aesthetic. The Chinese brand Tańg Rouge is a prime example of this understated luxury.

HCP have supplied packaging for their stunning ‘Silky Lasting’ collection, comprised of three thick-walled custom items; a 30ml jar, compact and full-size lipstick.

The collection displays intricate porcelain-inspired aesthetics, with the white inner parts appearing to float within a bi-injected, crystal-clear PMMA block.

The dramatic and architectural series juxtaposes delicate organic forms with geometric reflective shapes.

For a final indicator of luxury, a rose gold aluminium top-plate completes each pack, debossed with a simple monogram.