With a youthful and sometimes mischievous presence on Chinese social media, Palace Museum Taobao is no doubt the most successful museum souvenir brand in China. Its unexpected storytelling and designs have attracted young people to learn about the Palace Museum and Chinese history. The ‘Forbidden City’ in Beijing is fast becoming a fashion icon, thanks to a range of museum-branded beauty products that have been a massive hit with young Chinese consumers.
Included in the range are the Radii Square Domed Quad (17P) and three variations of the Radii Round Domed Pressed Powder (98K). Each pack has been metallised in shiny gold or silver with a black insert, while intricate and opulent designs have been added to the back of each dome with metallic labels and foil.