‘Electric Dreams’ has a futuristic aesthetic that explores the use of colour and light; experimenting with neon and colour changing techniques. Overprint effects are used for club inspired fashion or beauty imagery to bring a contemporary energy to the range.
Multi-colour reflective surfaces and intensely coloured laser patterns are reminiscent of strobe lighting in a club.
Cosmetics looks and packaging with light reflecting finishes and flashes of neon are ideal for the cutting-edge consumer.
A juxtaposition of both gloss UV lacquer and soft touch in ultra bright neon tones finishes the range.