Capturing Trends: Supernature

Watch our new video to experience the virtual & organic collide with HCP’s new trend Supernature.


Get ready to be bold with HCP Trends.

Exploring the interconnection of humans and the biosphere, inspiring glitch and prismatic effects that distort our perception of the natural world.

Infused with an artificial luminescence, the palette embraces saturated tones that convey a high-voltage energy with breathtaking vibrancy. ‘Sulphur Yellow’, ‘Neon Orchid’, ‘Mineral Green’ and ‘Raspberry Rapture’ dominate.

From glitch effects to highly detailed digital printing and holographic finishes, this trend creates a naturally futuristic show-stopper!

Learn more about SuperNature