Cosmetic Packaging Trends

Get inspired by HCP trends & transform beauty packaging from the ordinary into the extraordinary

Directional decoration, colour & themes

HCP bring customers trend-led ranges for cosmetics, skincare and fragrance that display contemporary and creative finishings combined with directional themes, artwork and colour. All artwork is custom created by HCP's internal design team.

decorative beauty and cosmetics packaging by hcp
rose luxe trend mood

As one of the world’s leading primary packaging companies for cosmetics and skincare, original patterns, typography and graphics show the components to their full potential, highlighting new packs as well as decorative developments in finishings, sprays, adornments, top-plate materials and printing techniques.

Staying ‘on-trend’ ensures HCP are always innovating; understanding and reacting to the evolving consumer mindset and seasonal fashion trends; meaning HCP stays at the forefront of the beauty packaging and finishing industry, bringing brands innovative and creative ‘added value’ finishing solutions.

Explore our recent trend collections

Trend archive

Delve into our archive of trend ranges to discover more inspirational ways that HCP's decoration capabilities can transform the ordinary into the extraordinary.